Hair transplant myths and marketing claims

Medically reviewed by [medical reviewer name], [review date]

Be careful with claims of a special, "patented" or greatest technique. Most new techniques and instruments differ only a little from the methods accepted worldwide.

New names for existing techniques

Companies often try to attract customers by presenting themselves as different. In hair transplantation, some say their technique or instruments are special and patented. In practice, any new technique or instrument varies only slightly from the methods already accepted around the world, rather like changing the shape of a pen's cap and calling it a patented pen. Some simply give an existing technique a new name.

Check the information from respected bodies such as the ISHRS, and from reputable patient forums such as the Hair Transplant Network.

Celebrities and who actually operates

Some companies use well-known celebrities to promote their brand. Ask whether the same surgeon and the same technique will be used for you.

Always ask about the surgeon's qualifications: sometimes technicians present themselves as surgeons. A hair transplant is not a beauty treatment; it needs medical and surgical knowledge.

Take your time

A hair transplant is not an emergency. Learn about it thoroughly before you commit, rather than regretting it later. See also how to choose a centre and how to judge quality.

More about myths and marketing claims

Planned for Phase 3 - content to be written and medically reviewed

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